Bring the Power of GA4 to Marketing Teams Everywhere!
Google Analytics is an amazing tool for marketing teams to track their ROAS and make more informed decisions on their marketing strategy.
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Aditi Jain
- 2 min
Connecting and exporting data from GA4 to BigQuery
BigQuery is a fully managed enterprise data warehouse that helps you organize and analyze your data with built-in features like machine
Brenda Chavez C
- 3 min
10 Reasons To Start Using GA4
As we talked about in our previous blog article about Google Analytics 4, it is the latest version of Google Analytics and a great tool...
Brenda Chavez C
- 4 min
Emerging Trends in E-commerce 2021
There are many trends and innovations happening in the e-commerce industry, so many that it is hard to know which one is worth pursuing....
Brenda Chavez C
- 5 min
8 Key Metrics Every Ecommerce Business Should Look At
Now more than ever digital platforms are becoming increasingly important in the business world. Having a website for a business has...
Kelly Thornton
- 3 min
Channel Groupings and Source/Mediums, Say What?
Small decisions. Big decisions. Every decision in business matters. What drives these decisions? Data. Data is like a busy freeway, with...
cassidylane
- 1 min
Google Analytics for Small Businesses
Due to COVID-19, several states have issued more lockdowns and many small businesses have been forced to close their doors, again. We...
cassidylane
- 3 min
Google Analytics 4 - Not So Fast!
GA4 Who? If you haven’t already heard the big news, Google has finally unveiled a new and improved version of Google Analytics called...
cassidylane
- 5 min
The Beauty of Segments in Google Analytics
What are Segments? Segments might arguably be one of the most functional tools in Google Analytics. They allow you to extract...
cassidylane
- 3 min
How To Use LinkedIn Pixels To Your Advantage
As a business account on LinkedIn, you may want to sponsor or boost certain posts, especially as a B2B company. You can do this by...
Rich Hanna
- 5 min
Wait...Google Now Looks for WHAT Regarding SEO?
Google now uses machine learning to look at content that you have on your site and determines if it is quality or not...
Rich Hanna
- 3 min
Seasonality. What it is and How Your Business Can Handle It
Any long term business owner can tell you that sales slumps and spikes are virtually a guaranteed part of doing business. It's GOING to happ
Rich Hanna
- 3 min
I Just Viewed That Product. How is it on My Facebook Now?
and then you come back to your Facebook Feed and you are scrolling down and all of a sudden there's an ad for that SAME EXACT product on tha
Rich Hanna
- 3 min
Watch Your Ad Spend!
That being said - after I ran a test ppc campaign (pay per click) for a local company, I found that there were some discrepancies between ho
Rich Hanna
- 3 min
How Analytics Can Boost Growth & Revenue
A lot of small to medium sized businesses ask me, why should I care about analytics and how can it help me? My answer is usually simple...
Rich Hanna
- 3 min
Washington state considers new privacy law to regulate data collection
As is started this blog, I had the intention of helping local businesses and giving them tips on how they can actively improve their...