Google Analytics is an amazing tool for marketing teams to track their ROAS and make more informed decisions on their marketing strategy.

BigQuery is a fully managed enterprise data warehouse that helps you organize and analyze your data with built-in features like machine

As we talked about in our previous blog article about Google Analytics 4, it is the latest version of Google Analytics and a great tool...

There are many trends and innovations happening in the e-commerce industry, so many that it is hard to know which one is worth pursuing....

Now more than ever digital platforms are becoming increasingly important in the business world. Having a website for a business has...

Small decisions. Big decisions. Every decision in business matters. What drives these decisions? Data. Data is like a busy freeway, with...

Due to COVID-19, several states have issued more lockdowns and many small businesses have been forced to close their doors, again. We...

GA4 Who? If you haven’t already heard the big news, Google has finally unveiled a new and improved version of Google Analytics called...

What are Segments? Segments might arguably be one of the most functional tools in Google Analytics. They allow you to extract...

As a business account on LinkedIn, you may want to sponsor or boost certain posts, especially as a B2B company. You can do this by...

Google now uses machine learning to look at content that you have on your site and determines if it is quality or not...

Any long term business owner can tell you that sales slumps and spikes are virtually a guaranteed part of doing business. It's GOING to happ

and then you come back to your Facebook Feed and you are scrolling down and all of a sudden there's an ad for that SAME EXACT product on tha

That being said - after I ran a test ppc campaign (pay per click) for a local company, I found that there were some discrepancies between ho

A lot of small to medium sized businesses ask me, why should I care about analytics and how can it help me? My answer is usually simple...

As is started this blog, I had the intention of helping local businesses and giving them tips on how they can actively improve their...