Sam MacGregor4 minBring the Power of GA4 to Marketing Teams Everywhere!Google Analytics is an amazing tool for marketing teams to track their ROAS and make more informed decisions on their marketing strategy.
Aditi Jain2 minConnecting and exporting data from GA4 to BigQueryBigQuery is a fully managed enterprise data warehouse that helps you organize and analyze your data with built-in features like machine
Brenda Chavez C3 min10 Reasons To Start Using GA4As we talked about in our previous blog article about Google Analytics 4, it is the latest version of Google Analytics and a great tool...
Brenda Chavez C4 minEmerging Trends in E-commerce 2021There are many trends and innovations happening in the e-commerce industry, so many that it is hard to know which one is worth pursuing....
Brenda Chavez C5 min8 Key Metrics Every Ecommerce Business Should Look AtNow more than ever digital platforms are becoming increasingly important in the business world. Having a website for a business has...
Kelly Thornton3 minChannel Groupings and Source/Mediums, Say What?Small decisions. Big decisions. Every decision in business matters. What drives these decisions? Data. Data is like a busy freeway, with...
cassidylane1 minGoogle Analytics for Small BusinessesDue to COVID-19, several states have issued more lockdowns and many small businesses have been forced to close their doors, again. We...
cassidylane3 minGoogle Analytics 4 - Not So Fast!GA4 Who? If you haven’t already heard the big news, Google has finally unveiled a new and improved version of Google Analytics called...
cassidylane5 minThe Beauty of Segments in Google AnalyticsWhat are Segments? Segments might arguably be one of the most functional tools in Google Analytics. They allow you to extract...
cassidylane3 minHow To Use LinkedIn Pixels To Your AdvantageAs a business account on LinkedIn, you may want to sponsor or boost certain posts, especially as a B2B company. You can do this by...
Rich Hanna5 minWait...Google Now Looks for WHAT Regarding SEO?Google now uses machine learning to look at content that you have on your site and determines if it is quality or not...
Rich Hanna3 minSeasonality. What it is and How Your Business Can Handle ItAny long term business owner can tell you that sales slumps and spikes are virtually a guaranteed part of doing business. It's GOING to happ
Rich Hanna3 minI Just Viewed That Product. How is it on My Facebook Now?and then you come back to your Facebook Feed and you are scrolling down and all of a sudden there's an ad for that SAME EXACT product on tha
Rich Hanna3 minWatch Your Ad Spend!That being said - after I ran a test ppc campaign (pay per click) for a local company, I found that there were some discrepancies between ho
Rich Hanna3 minHow Analytics Can Boost Growth & RevenueA lot of small to medium sized businesses ask me, why should I care about analytics and how can it help me? My answer is usually simple...
Rich Hanna3 minWashington state considers new privacy law to regulate data collection As is started this blog, I had the intention of helping local businesses and giving them tips on how they can actively improve their...