Google Analytics is an amazing tool for marketing teams to track their ROAS and make more informed decisions on their marketing strategy.

BigQuery is a fully managed enterprise data warehouse that helps you organize and analyze your data with built-in features like machine

As we talked about in our previous blog article about Google Analytics 4, it is the latest version of Google Analytics and a great tool...

There are many trends and innovations happening in the e-commerce industry, so many that it is hard to know which one is worth pursuing....