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Google Analytics for Small Businesses

Updated: Jun 3, 2021

Due to COVID-19, several states have issued more lockdowns and many small businesses have been forced to close their doors, again.

We love our locals and we wanted to help.

On Wednesday, November 18th 2020, RHUX Analytics hosted a free Google Analytics webinar lead by our very own Founder & Analytics Developer, Rich Hanna. In this 30-minute training, attendees received an introduction to Google Analytics, learned how it can help minimize the COVID impact, and come out of lockdown stronger than before. Rich walked through some key Google Analytics features and best practices to aid in the transition of focus from brick & mortar to online business.

Highlights from the webinar include:

  • COVID impact on customer behavior

  • Traffic Attribution & UTM Tagging

  • Goal Setting

  • Channel Groupings

  • Enhanced Ecommerce

  • Custom Events


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