As part of the customer journey, Shogun allows prospective customers to try on their front-end product by taking an eCommerce store’s existing Shopify site, and replicating it into a headless framework with a different domain. The sites are tested in parallel to compare performance. To do this effectively, clean data and analytics reporting capabilities are key in evaluating performance for both sites, and ultimately deciding which one outperformed the other.
As many of us are aware, the world of analytics is complicated and ever-changing. Shogun reached out to the RHUX Analytics team to help ensure implementations are set up properly for all of their new customers. Some examples of the tracking challenges experienced and overcome were revenue discrepancies, top sources of site traffic attributing to “other”, and session breakage.
The next step in our partnership is to standardize and templatize client onboarding processes with Shogun’s headless site, and to create a Server Side Analytics account for their clients, which will help to avoid many of the data collection and tracking issues previously experienced. Stay tuned!
“In just a few short weeks of working with RHUX, they unblocked several of our storefront launches by quickly identifying and resolving issues with analytics tracking. The RHUX team has helped Shogun instill confidence in our product performance with clients—and their team has been able to educate on best practices, rectify flawed metrics, brainstorm creative solutions, and create custom dashboards to help our clients better see the success of their eCommerce stores.
Their industry expertise coupled with their determined, responsive team has made this partnership a wild success—both internally at Shogun as well as with our clients. We have heard rave reviews about how much value and insight the RHUX team brings to the complex world of analytics. We couldn’t be more excited to continue this partnership!” - April Dickerson, Shogun Technical Project Manager